What is digital Marketing?

What is Digital Marketing? Digital marketing is a strategy to promote, advertise and to sell the products through the online medium. The Medium used are electronic devices like Mobile sets, Computers, Television, Radios, electronic billboards etc. For marketing purposes these devices may or may not be connected to internet, but for online selling these devices must be connected to internet.

As technology progresses, the old traditional ways of business are decaying gradually. Every corporate or even governments, if they have no presence on the web will too decay with the passage of the time. That is why? Every entity is trying to promote themselves through digital Marketing.

Digital Marketing is also called online marketing. It is the promotion of brands to connect with customers using the internet and other forms of digital communication. This includes emails, social media and web-based advertising.

Digital Marketing and Internet Marketing

These terms are used very often and interchangeably, but these are not the same things. The difference between these two is slight. Digital marketing doesn’t require Internet strategies while Internet marketing requires using the Internet to promote the products or services.

If your business has no web or digital presence, you are missing out on countless opportunities to reach out to your target audience.

Digital marketing employs a wide variety of marketing tactics and technologies to reach customers online. As for online marketing, it allows organizations to establish a brand identity and revenue generation.

The three major elements of digital marketing are: What is digital Marketing?What is digital Marketing?

Lead Generation: The process of identifying and targeting potential customers for products or services.

Lead Capturing: is the process of collecting contacts of people who are potentially interested in a company’s services.

Leed Nurturing: is the tactic to build a relationship with a potential customer to increase the sales.

The types of digital marketing: What is digital Marketing?

1. Search engine Optimization (SEO)

 Search Engine optimization, SEO, is the most important type of digital marketing practices. It the method to bring your product pages or articles at the top of the search engines like GOOGLE or BING

2. Pay Per Click or Search Engine Marketing (PPC or SEM)

Search Engine Marketing or SEM refers to paid advertisement to appear on the top of the SERP (Search Engine Result Pages. It works when someone clicks on any of the keywords provided by the advertiser.

3. Content Marketing

Content marketing refers to informational, valuable content like blog posts, how-to videos, and other instructional materials. This type of marketing helps you connect with your audience and answer their questions. It can also help to generate leads and close sales.

4. Email Marketing

When someone visits your website or business, invite them to join an email subscriber list. With their permission, you can send emails about sales, special events, or product releases. Email marketing is often underestimated, and according to Lyfe Marketing, approximately $40 of revenue is brought in for every dollar spent on email marketing.

5. Social Media Marketing: What is digital Marketing?

It is the digital marketing strategy to promote products or services through social media platforms like Facebook, Tik tok, Twitter, Youtube etc.

6. Affiliate marketing or Influencer Marketing

This is the digital marketing strategy where a public personality promotes or sells products through his expertise and influence on the target audience. The affiliate links are also used to sell the products from the other ecom websites

7. Mobile Marketing: this type of digital marketing framework allows you to engage with your target audiences on mobile devices like Tablets and Smartphones. This can be through SMS, MMS, Social media notifications, Mobile app alerts etc.

8. Video Marketing: Video content is one of the most effective ways of digital marketing. Short and quick videos are quicker than texts in attracting customers. Over 2 billion people look for something or the other per month on YouTube. It is a promising opportunity to reach new customers, and video marketing strategies drive results throughout the marketing funnel.

In digital marketing seven Ps are identified to take the digital marketing further

These 7 Ps are

1. Product
2. Price
3. Location and
4. Promotion

These are also called the Four Pillars of Marketing, later 3 more were added

5. People
6. Process and
7. Physical Evidence

Let’s us elaborate these one by one 

1. Product: When we refer to the product, we refer to aspects such as quality, packaging, design, and brand. You must ensure that the product satisfies the needs of your market while designing it, i.e., does your target market or audience desire or need it?

Below are the key points for a product to promote as a brand or for sale: What is digital Marketing?

• What do people expect from a product or service?
• What will they do with it, and how will they use it?
• What features are required to fulfill the client’s requirements?
• Is the product’s name memorable?
• What sets your product apart from the competition?

2. Price:  The Product price plays an important role in digital marketing as the potential customer is always moving from one website to another website to cross check the competitive prices. The target audience prefers to buy products at best prices with best quality.

So following points should be kept in mind for the digital marketing campaigns

• Is this priced favorably?
• How does the price compare to competitors?
• Should discounts be offered?
• Do you accept payment plans?
• Are there any credit terms the customer might need to meet?

3. Location or the location of the Target audience.

The location is another important factor in Digital marketing. It involves the identification of the market where particular goods are to be promoted through digital marketing strategy. For example, if you want to promote energy drinks or supplements you have to focus on the Youngsters rather than the elderly people…

 Below are the key points to keep in mind for the Target Audience. 

• What are the places where purchasers seek your product?
• What’s the best way to find the correct distribution channels?
• What distinguishes your distribution strategy from that of your competitors?
• Is it necessary to hire a sales team?
• Do you need to sell something on the internet?

4. Promotion: promotion simply means to advertise a product or a service to increase sales or public awareness

Following are the key points to remember for the successful promotion of the product

• When and where can you reach out to your target market with your marketing messages?
• How do your competitors promote themselves?
• And how do your competitors impact the promotional activities you choose?
• When is the most effective time to market your product?
• Is using social media the best option?

  

   

5. People or Human Resources:

Who are involved in part of the product handoff or influences the product journey. This includes your employees, contractors and subcontractors, customers — present and past — and any other consumers who could impact the public’s opinion of the product.

As a result, establishing what constitutes the “appropriate people” for your company might be difficult, but it should include the following three factors:

• Exceptional service
• Genuine enthusiasm
• Be open to suggestions

6. Process: Process in digital marketing refers to how your business delivers its service at the customer interface. The digital marketing strategy needs to be adopted where a potential customer does not leave any of your campaigns without having a single glimpse.

7. Physical Evidence: Physical evidence is the most important factor of 7P’s of marketing. These may be material or intangible, and you should provide proof of delivery. Product packaging, receipts, and customer service are all physical examples. The perception of a company’s product in the marketplace is intangible physical proof.

For Example, who comes to mind when you think about fast Pizza. Pizza Hut is a popular answer. Their existence in the marketplace is immediately noticeable. This is called physical evidence. What is digital Marketing?

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